Resources Management Group (RMG) is a Reinsurance company specializing in providing finance and insurance programs to car dealers. This campaign was produced in response to RMG’s chief competitor downsizing. The campaign aimed to communicate that RMG was a stronger company than its competitors, without mentioning them by name. The campaign Running on All Cylinders was created to convey this message.

This ad was to be reinforced by two followup pieces, an infographic direct mailer and a leave behind.

This ad was created in Adobe Indesign. The background texture was an engine graphic purchased from iStock and modified to fit the needs of the project.