Resources Management Group (RMG) is a Reinsurance company specializing in providing finance and insurance programs to car dealers. This campaign was produced in response to RMG’s chief competitor downsizing. The campaign aimed to communicate that RMG was a stronger company than its competitors, without mentioning them by name. The campaign Running on All Cylinders was created to convey this message.
The accordion fold leave-behind was the third and final piece of the campaign. The idea was to convey that RMG covers all of the dealer’s needs and performs well where other reinsurance companies fall short. This leave behind was to highlight all of the points brought to light by the previous pieces. The previous pieces were the magazine ad and the infographic direct mailer.
The leave-behind was created in Adobe Illustrator. The background texture was an engine graphic purchased from iStock and modified to fit the needs of the project.