Resources Management Group (RMG) is a Reinsurance company specializing in providing finance and insurance programs to car dealers. This campaign was produced in response to RMG’s chief competitor downsizing. The campaign aimed to communicate that RMG was a stronger company than its competitors, without mentioning them by name. The campaign Running on All Cylinders was created to convey this message.
This infographic was the second piece in the three-part campaign. It was delivered to dealerships using competing companies for their F&I services. This piece’s role was to cause prospects to evaluate the quality of their current provider. The other parts of the campaign are the magazine ad and leave behind.
This infographic was created in Adobe Illustrator. The background texture was an engine graphic purchased from iStock and modified to fit the needs of the project.